Phoenix Flagship Store


Welisara

Involvement

Architectural Design | Interior Design

Floor Area

37,000 sq.ft.

Project Stage

Completed

Description

The architectural and interior design uplifted the existing factory outlet into a flagship store for Phoenix, aligning with its expansion plans. This transformation turned the entire store, both inside and out, into a differentiated and exclusive shopping destination while maintaining the core brand values.
The exterior architecture replicates a simple cube in line with the brand's standards and features the iconic orange color, creating a striking contrast with the surrounding environment and making the building stand out from the Colombo-Negombo main road.
The man-made lake at the backyard, accompanied by a restaurant and play area overlooking it, offers a pleasant view and comfort for visitors. Additionally, it collects excess rainwater, controlling flooding in the local area and supporting the local ecosystem, preserving the habitats of the wetland flora and fauna.
The interior design maintains an open ceiling to preserve the industrial look, with simplicity emphasized to highlight the showcased products and the brand color. A unique customer shopping experience is created through display of mockup lifestyle scenarios that inspire customers, making their visit truly memorable.

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